What is a trade mark?
What is a trade mark?
Your trade mark (or ‘brand’) is a sign that distinguishes your goods and services from those of your competitors. A trademark can consist of words, logos or a combination of both. Customers can recognise your products or services by your trademark.
Trademarks are registered at the trademark office, usually by a trademark Consultant acting on your behalf. However, the Trademarken online application system guides you through the trademark application process, allowing you to find out whether your trademark is available and choose the appropriate goods and services, assisting your trademark through the trademark registration process.
Last modified:03/10/2013
